Here’s a goofy press release from a guy who calls himself “Mr. Mission Possible”. He’s promoting some kind of real estate seminar for agents to better themselves through “peer benchmark reviews”. I am not sure what that means. In fact, neither the press release nor his website seem to make it clear. I suppose the idea is for real estate agents to review tactics that work for others in their market. The seminar costs $750 bucks.
I am not a real estate agent. I never have been. But since 2005 I have worked with real estate agents in developing marketing techniques. I know what works, that’s why you’re here reading this today, because this works on the web.
My advice. Screw the seminars. If you want to make tons of money, get a brokers license. If you want to sell some houses, spend your 750 on a website and a little bit of advertising. Your ad dollars will easily justify themselves through sales generated. Don’t just build any site, build one that asks for information from visitors before they view the MLS. This site is a good example. Agents waste cash on mail-outs when they should be focusing it on Google.
If you really want to be highly regarded, publish (useful and thoughtful) content on a site or blog about your local market. Become the authority in your market. Focus on Buyers, sellers, foreclosures, whatever. The more of a niche, the better.


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