Some time ago I wrote about HD Homes; and wondering what this new entity was all about. As far as I could HD was simply a branch of Village Homes.
Turns out HD Homes has an identifiable plan. It looks like they are taking existing VH lots and moving them in a direction towards sub $350,000 prices. All of this being under their new brand of course.
This is a smart move for several reasons. The first one being that the areas of town they are aiming towards could use some new sub $350,000 properties. The second reason being that this is the market that IS moving. And the third reason is pure marketing, Village won’t chip away at their high end brand equity.
I personally think that Village was getting a little optimistic on their pricing for what they saw as entry level homes. This move proves that the company does have some great vision. Monticello real estate could use some of these more price-palatable residences, but I would also probably develop on the other side of Camp Bowie as well.
October 21st, 2009 at
Sub 350k? How is that a big change? Isn’t the median home price still in the $140k ballpark?
October 21st, 2009 at
It’s a market that works well for them; which they can capitalize on. Over 350 is tough right now.