• 21Oct

    Some time ago I wrote about HD Homes; and wondering what this new entity was all about. As far as I could HD was simply a branch of Village Homes.

    Turns out HD Homes has an identifiable plan. It looks like they are taking existing VH lots and moving them in a direction towards sub $350,000 prices. All of this being under their new brand of course.

    This is a smart move for several reasons. The first one being that the areas of town they are aiming towards could use some new sub $350,000 properties. The second reason being that this is the market that IS moving. And the third reason is pure marketing, Village won’t chip away at their high end brand equity.

    I personally think that Village was getting a little optimistic on their pricing for what they saw as entry level homes. This move proves that the company does have some great vision. Monticello real estate could use some of these more price-palatable residences, but I would also probably develop on the other side of Camp Bowie as well.

  • 04Sep

    I notice that an awful lot of vacant lots and standing properties which are owned by Village Homes are for sale. The interesting thing about it is that they seemed to selling these under the name of HD Homes. Of course the representative from HD Homes is a Village Homes employee. That’s all fine I suppose, but why the need to market the properties differently? It may even be safe to assume that the brand equity behind Village Homes would carry them farther than “HD Homes” would.

    hd-homes

  • 14May

    A new idea has sprung up in local media. Fort Worth DNA provides a blog platform in which the community can sign up to contribute stories on all kinds of local topics. 

    Pretty cool idea, and you can even show advertisements and gain some revenue if you have a Google AdSense account.

  • 30Mar

    It is a well known fact that in general Texas has incredibly affordable housing. Our median home prices have never eggregiously surpassed the national rates like prices did in area areas along either coast. In particular DFW has held such affordable rates that it has continued to spur growth in the area for some time. I recall recent S-T articles touting our growth as being a function of affordability, and also this demographic study from 2008 which notes Dallas and Fort Worth as two of the most affordable major markets in the nation.

    In their article addressing a regional housing strategy for North Texas, I was a bit surprised to find the Fort Worth Business Press touting the area as becoming excessively expensive. Or their terms “housing burdened” defined as an excess of 30% of income being housing oriented. Some might call this house poor, and there is no doubt that it is a real problem. Apparently over one third of the Metroplex could be classified as such. But in such an inexpensive region I would begin to wonder how much of these financial burdens arise from personal decisions? I would be especially interested to see the distribution of the “housing burdened” over income levels. If there is a region which promotes overextension within the upper and middle income levels I would assume DFW would be a good candidate.

    What is a little bit more concerning to me are the potential legislative restrictions arising from regional initiatives. From the Business press article, the North Texas Housing Coalition has conjured up some proactive steps to curb monetary overextension. The ideas include disallowing certain zoning regulations, tax credits for affordable housing construction, raising funds through “various real estate fee’s”, and requiring builders to dedicate parts of developments to low-income housing.

    It was only earlier this month that I wrote about the counteractive effects that initiatives like these have on overall housing prices. Take for example the idea requiring builders to dedicate a percentage of developments to low-income housing. In fact, a percentage of the units that will be available in the new West 7th development are dedicated exactly to this. So if price concessions have to be made on 20% of a 500 unit development, those losses incurred will ultimately burden the other 80% of residents. The FWBP article addresses some fee waiving and other nominal concessions to offset lost income, but I assure you they will not offset 100% of the losses realized. Ultimately you end up with a net increase in the property costs which are then passed on to the consumers. This transfer of cost burden sounds good on paper, but plays out poorly when we look at markets like California.

    Surely it seems logical then that we would see similar issues of artificial value inflation with ideas like creating public housing trusts. The funds for such a trust would arise from “real estate fee’s and surchages” most likely levied against developers and consumers. When a developer’s fee’s rise they ultimately end up burdening the end user of the property. These rising costs create premiums which are not supported by any true market demands and will ultimately necessitate corrections. Texas real estate has faired better than most parts of the country in the last few years mostly due to the fact that our median home prices never exceeded the fundamentals of the markets. We have already seen the fallacies of attempting to control real estate markets in other regions, I would hope that we could learn from those lessons before implementing any “cohesive regional housing strategies”.

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